When customers see that the stock is limited or decreasing, they are more likely to make a purchase quickly to secure the item before it runs out. This urgency can increase the conversion rate and prevent shoppers from delaying their purchase
By displaying stock availability upfront and incorporating a countdown, shoppers are less likely to reach the checkout stage only to be disappointed, resulting in reduced cart abandonment rates
When customers see that others are purchasing the product or that it's in high demand, it reinforces the perception that it's a popular and desirable item. This can build trust and confidence in the product, encouraging more customers to make a purchase
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