The e-Commerce industry has grown substantially in the last two years. Shoppers expect great UX and UI experiences to make it easy to checkout with your products. Adding a sticky add to cart bar is an excellent choice because it tailors to your customer's needs, boosts efficiency, and encourages sales.
In this article, we will show you the benefits of adding sticky add to cart buttons to your Shopify store and how to do it.
What Is Sticky Add to Cart?
A sticky add to cart bar—sometimes called a floating cart—is a straightforward button on the top or bottom of your ecommerce store.
It's a bar that follows a shopper around to enhance the customer experience.
The cart button follows the customer around as they scroll down the page looking for more products to add to the cart. Having this always visible ultimately makes it easy to checkout with low friction.
The Benefits of a Sticky Add to Cart Button
1. It’s Always Visible on Your Store
The best advantage of a sticky add to cart button is the visibility. Whenever a customer scrolls down the page, the sticky add to cart button gives shoppers easy access to checkout.
2. It Can Show Product Details
A sticky add to cart bar can show product details—such as the name, price, quantity, and image—to your customers. As a result, shoppers won't get distracted while on your product pages as all of the details are in front of them in the bar.
3. It Prevents Customers Abandoning Their Carts
There’s nothing worse than customers abandoning their carts. One second the customer is about to purchase; the next second they’re gone. **Thankfully, a sticky add to cart bar can stop customers from leaving their carts and increase your conversion rate.
4. You Can Get More Sales
Recent tests have proven companies can achieve 8% more orders if they have sticky add to cart buttons. The test ran for 14 days and recorded around 2,000 orders per variation. However, even an 8% increase could make an enormous boost to your eCommerce business.
Stores Using Sticky Add to Cart Buttons
Some of the world’s most successful eCommerce platforms use sticky add to cart buttons. Here are some of the best examples:
Gymshark is one of the world’s leading online fitness brands. They change the writing of their sticky add to cart button depending on the locations. For UK customers, it says add to bag; for US customers, it says add to cart.
Skims is a leading eCommerce platform selling underwear, shapewear, and loungewear. They use a sticky add to cart button spanning the entire length of the page. It seamlessly blends into the rest of their site.
3. Bailey Nelson
Famous eyewear company, Bailey Nelson, has a sticky add to cart button at the top of its page. The button includes the product name, color, and price—which massively enriches the customer’s experience.
4. Holland Cooper
Popular fashion eCommerce platform, Holland Cooper, uses a large sticky add to cart bar that moves as customers scroll down the page. The sticky add to cart button includes the name of the product, the price, and the color.
5. Lazy OAF
Lazy OAF has a sticky add-to-cart button that asks customers if they want 10% off products. It also perfectly blends in with the color of their site.
How To Add a Sticky Add to Cart Button to Your Website
The best way to add sticky add to cart buttons to your website is through a third-party plug-in on Shopify.
The best third-party option will include:
- A quick buy button
- A cart slider
- Attention-grabbing button animations
- A skip-to-check-out feature
- Custom seasonal themes
- Support and analytics
- Social media integration
- Live chat support
A sticky add to cart button is a simple—yet incredibly beneficial—addition to your Shopify store. With Sticky Add to Cart Booster Pro, you can capture more sales from your store within minutes of installation.