Sticky Add-to-Cart: The Key to Increasing Sales on Your Shopify Store

One of the most crucial aspects of running an e-commerce store is to ensure that your customers have a seamless shopping experience. One of the biggest challenges in achieving this is making the process of adding products to the cart as effortless as possible. To achieve this, you need to make it easy for customers to find what they want and complete their purchases without any friction.

Two effective ways of achieving this are by using sticky add-to-cart buttons and quick-buy buttons on collection pages. In this article, we will discuss the benefits of using these features on your Shopify store, and how to use them effectively to reduce cart abandonment and increase sales. We will also provide practical tips on choosing the right placement for these buttons, making them mobile-friendly, and testing and optimizing them for maximum effectiveness.

What is a Sticky Add-to-Cart Button?

‍

A sticky add-to-cart button is a button that remains in a fixed position on an eCommerce store as a customer scrolls through a product page. This means that the button is always within reach and accessible to the customer, regardless of how far down they have scrolled. The purpose of a sticky add-to-cart button is to simplify the checkout process for your customers and reduce the number of clicks it takes for them to purchase a product.

‍

Sticky Add-to-Cart Bar

‍

A sticky add-to-cart bar is a fixed element on an eCommerce store that remains visible as the user scrolls down the page. It typically contains an "add to cart" button, cart icon, or both, and it stays in the same position on the screen regardless of how far down the user scrolls. This feature allows customers to quickly and easily add products to their cart without having to scroll back up to the top of the page. The sticky add-to-cart bar is commonly used on Shopify stores fixed on the top of the page or the bottom of the page.

‍

Benefits of Using a Sticky Add-to-Cart Button or Bar

1. Increased visibility: The most significant advantage of a sticky add-to-cart button is that it increases the visibility of the button on your product page. With a traditional add-to-cart button, customers have to scroll back up to the top of the page to add the product to their cart. With a sticky add-to-cart button, the button is always in view, making it easier for customers to add the product to their cart.
2. Improved user experience: Sticky add-to-cart buttons also improve the user experience on your Shopify store. By reducing the number of clicks required to add a product to the cart, customers can make purchases more quickly and efficiently. This creates a positive experience for customers and encourages them to return to your store.
3. Increased conversions: By simplifying the checkout process, sticky add-to-cart buttons can help increase conversions on your Shopify store. With a reduced number of clicks, customers are more likely to complete the checkout process and purchase products from your store.

‍

Tips for using Sticky Add-to-Cart Buttons on Your Shopify Store

1. Keep it simple: When designing your sticky add-to-cart button, keep it simple and easy to use. Use a contrasting color that stands out from the rest of the page, and ensure that the button is large enough to be easily clicked. Another way to make the sticky add-to-cart stand out is by making the cart animated.
2. Choose the right placement: The placement of your sticky add-to-cart button is also crucial. Place it in a position that is easily accessible to customers, such as the bottom of the page or the right side of the screen.
3. Make it mobile-friendly: Ensure that your sticky add-to-cart button is mobile-friendly. Most online purchases are made on mobile devices, so the button must be visible and easy to use on mobile devices.
4. Test and optimize: Finally, test and optimize your sticky add-to-cart button. Run A/B tests to determine which design and placement work best for your store, and make adjustments accordingly. You know the rule: Always. Be. Testing.

‍

Buy Buttons on Collections Pages

Buy Buttons on the Collection Page

As an online store owner, one of your primary goals is to make it as easy as possible for customers to buy from you. One way to do this is by adding Buy Buttons on the collections pages of your Shopify store.

‍

What is a Collection Page

A collection page is where you display a group of products that share a common feature, such as a product category or a particular style. By adding Buy Buttons on these pages, you can make it easy for customers to add products to their cart without having to navigate to the individual product pages.

‍

Benefits of Adding Buy Buttons to Your Collection Pages:

1. Convenience: Customers can quickly add products to their cart without having to navigate to the individual product pages. This saves time and makes the shopping experience more convenient.
2. Increased Sales: By making it easier for customers to add products to their cart, you may see an increase in sales. Customers are more likely to make a purchase when the process is quick and easy.
3. Improved User Experience: Buy Buttons on Collection Pages can improve the overall user experience of your website. Customers can quickly browse your products and purchase without any friction.

Now each product in a specific collection can have Buy Buttons for customers to easily add the product to the cart without any friction. When a customer clicks the Buy Button, they will be taken directly to the checkout page with the product already added to their cart.

‍

The Two Are Combined Are a Winning Formula

Using sticky add-to-cart buttons and quick-buy buttons on collection pages is an effective strategy for reducing cart abandonment and increasing sales on a Shopify store. This is because it simplifies the purchasing process, improves the user experience, and encourages customers to buy products with ease. The sticky add-to-cart button ensures that the cart is always visible and accessible, making it easier for customers to add products to their cart. The quick buy button allows customers to purchase products directly from the collection page without having to navigate to the individual product page. These features help to reduce friction in the buying process and make the shopping experience more convenient for customers. By implementing these features and testing and optimizing them, a Shopify store can significantly improve its conversion rates and drive more sales.

‍

Sticky Add to Cart Booster PRO

All of this and more can be achieved with Sticky Add to Cart Booster Pro, available for Shopify merchants. It's easy to install, no developer resources are needed and you can brand the carts with your store's theme colors. If you want to achieve something more advanced like animated buttons or carts, please contact support to help you set it up for free today.