A Sticky Add to Cart Feature is a Life Changer on an eCommerce Store
There are currently over 7,000 apps in the Shopify app store for merchants to choose from. Developers continually tell stores that each app slows down page speed so be careful how many are installed. The operational cost of having apps can be high if stores aren't careful. So what is the best functionality to choose to personalize the shopping experience without slowing down the user experience and breaking the bank?
Enter: Sticky Add to Cart Booster Pro. The good news is the app does not slow down the page speed and the cost of the montly subscription ranges from $8.99-$39.99 a month depending on the Shopify plan. Now that we got that out of the way, let's talk about why having sticky add to cart features will help Shopify stores to increase conversions and reduce cart abandonment.
Adding an ‘Add to Cart” feature to an eCommerce store is a small but immensely impactful step in improving the customer experience. This feature encourages shoppers to quickly add items to the cart for fast and easy checkout. The faster and more streamlined our path to purchase is, the easier it is for customers to make their way to completing the purchase funnel.
Benefits of the Sticky Add-to-Cart Feature
The sticky add-to-cart feature has many advantages for Shopify stores. To begin with, customers no longer have to scroll up and down the page to add items to their cart. Instead, the ‘add to cart’ button is always visible at the top of the page, making it accessible and easy to use. This feature also helps to increase conversion rates on your Shopify store as customers can instantly add their items to the cart without any distractions or hassle.
Furthermore, the sticky add-to-cart feature also provides customers with more convenience as they no longer have to revisit the store to add items to the cart. With a sticky add-to-cart feature, shoppers can quickly and easily add items to the cart without having to log out or switch between pages.Benefits of the Sticky Add-to-Cart Bar
Benefits of the Sticky Add-to-Cart Bar
The sticky add-to-cart bar is a bar at the top or bottom of the page that is always visible for easy checkout. To trigger this feature, shoppers can scroll down the page when the bar will appear at the top or bottom of the page. This is also always visible no matter where the shopper is on the page and won't get lost or distracted by completing the intended endpoint which is ultimately checking out with a purchase in the cart.
Overall Impacts on an eCommerce Store
In addition to improved customer experience, the addition of a sticky add-to-cart feature to an eCommerce store can also help to improve sales. As customers can quickly add items to the cart, it encourages them to purchase more items and complete their checkout process faster. This can lead to an increase in cart value, as customers are likely to add more items to the cart if they do not have to complete a tedious process. This is why the quick-buy feature is so effective on collection pages. Furthermore, it can also help reduce cart abandonment as customers can quickly adjust their cart to reflect their purchase decisions.
The sticky add-to-cart feature can also help to increase customer loyalty as customers know they can easily and quickly add items to their cart when they visit the store. This makes it more likely for them to return and purchase from the store in the future.
Overall, the introduction of the sticky add-to-cart feature to an eCommerce store is a great way to improve the customer experience and boost sales. From improved accessibility and convenience to reduced cart abandonment and increased customer loyalty, the sticky add-to-cart feature can help to significantly improve the performance of an eCommerce store. Because the app sits on the front end, it does not affect page loading speeds or the performance of the site from a UX/UI perspective.
In conclusion, the sticky add-to-cart feature is an invaluable addition to eCommerce stores as it helps to create an improved customer experience, boost sales, and a reduction in cart abandonment. By making the ‘add to cart’ button more visible and accessible, customers can quickly add items to the cart for fast and easy checkout. Additionally, the sticky add-to-cart feature can also help to reduce cart abandonment and increase customer loyalty. Overall, this feature is essential for improving the performance of an eCommerce store.
Sticky Add to Cart Booster Pro is available to Shopify merchants with a free 14-Day trial.